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Econation Blog
Pee in the shower to save rainforest
This is a great idea – if you never tell anyone they will never know – if you know what I mean!!?
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Stuff recently reported:
New TV ads are encouraging Brazilians to save water – by urinating in the shower.
Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humor to persuade people to reduce flushes.
The group says if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually.
SOS spokeswoman Adriana Kfouri said Tuesday that the ad is "a way to be playful about a serious subject."
The spot features cartoon drawings of people from all walks of life - a trapeze artist, a basketball player, even an alien – urinating in the shower.
Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!"
See story: Pee in the shower to save a rainforest
Posted by Michael Lockhart on 6th August, 2009 | Comments | Trackbacks
Tags: General Sustainability
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