Cadbury bows to consumer pressure over the use of palm oil
Cadbury started using palm oil recently as part of a cost-cutting exercise. Using the oil to replace some cocoa butter raised the ire of consumers, both over the taste and the source.
Environmentalists called for a boycott and a feedback campaign over concerns palm oil production damaged rainforests.
Cadbury New Zealand managing director Matthew Oldham said the decision to bring back the old recipe was a direct response to consumer feedback
Read the full New Zealand Herald story
Posted by Michael Lockhart on 2nd September, 2009 | Comments | Trackbacks
Tags: General Sustainability
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