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Econation Blog
Slow speed ahead!
It took more than a month for the huge container ship Ebba Maersk to cruise from Germany to China — a week longer than it took two years ago. But for the owner, the Danish shipping giant Maersk, that counts as progress.
In a culture where speed is expected, from overnight package delivery to bullet trains to fast-cash withdrawals, the company has created a sales pitch that may startle some speed-addicted customers: Slow is better.
By halving its top cruising speed over the last two years, Maersk cut fuel consumption on some routes by as much as 30 percent, greatly reducing costs and cutting greenhouse gas emissions.
Read the rest of the article at The New York Times
Posted by Michael Lockhart on 22nd February, 2010 | Comments | Trackbacks
Tags: General Sustainability, Climate Change
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