The paradox of efficiency

Efficiency is a classic case of a doubled-edged sword. On one side efficiency is crucial for the practice of sustainability because it is about getting more from less. In particular it is about getting more products and services from less resources. On the other hand efficiency is the darling of business management and strategy. Efficiency … Read more

Corporate Psychopaths

Corporate psychopath

Approximately one per cent of humans are psychopaths. However, many studies over the years have shown that three per cent or more of corporate leaders are psychopaths. One 2016 study reported that the rate could be much higher. The study of 261 corporate professionals in the supply chain management industry showed an extremely high prevalence … Read more


Envy - Green with envy

Envy, wanting what other people have, is greed’s evil twin. Envy can include wanting other people’s possessions, their lifestyle, their looks, their status and even their husband or wife. By nature, people compare themselves to others, and this causes no end of trouble. The drive to ‘keep up with the Joneses’ can lead to dissatisfaction, … Read more

Redefining progress

Since the industrial revolution started progress has always been quantified in one way or another: size, speed, number, amount, value, income, profit, productivity and countless other metrics. Based on this mode of definition people perceive progress as growth. Growth in size, speed, number, amount, value, income, profit, productivity and so on. We need to define … Read more

Learning self-sufficiency

Learning self-sufficiency

The saying is: “If you give people a fish you feed them for a day, if you teach people to fish you feed them for a lifetime.” This is obviously about self-sufficiency, but it is also about sustainability. The self-sufficiency mindset Self-sufficiency is not just about growing your own food, having solar panels or ‘doing … Read more

Ritual display and sustainability

Ritual display – peacock

Ritual display in the animal kingdom is a way to signal potency. There are thousands of examples of animals with this trait from insects to peacocks to gorillas. It is a way for animals to compete without fighting. Fighting will often lead to serious injury, and sometimes death, so it is imprudent and wasteful in … Read more



Sustainabilism is the approach for achieving environmentally sustainable human well-being. Sustainabilism is a response to ‘too much’ – too much stuff, too much advertising, too much information, too much work, too much stress, too much waste, too much of everything. Sustainabilism’s attitude is that less is better because less is more – more time, more … Read more



Greed is a root cause of over-consumption. It is defined as an intense and selfish desire for something, especially wealth, power, or food. Greed is a human characteristic, other animals aren’t greedy, once they have enough, they have enough. Greed is the cause of much pain and suffering, the global economic crisis in 2008 highlighted … Read more

Sustainable Food Production System

  Whilst the industrialisation of the food industry has created a wide variety of systemic problems, the solutions can also be systemic. For example, moving back to small-scale, organic farming and craft food production would create a comprehensive range of systemic benefits as described below in the comparison with industrial farming. Industrial foodproduction Craft foodproduction Creates … Read more